Social Media And Health Communication Pdf

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Contemporary nurses take advantage of the power of social media platforms to reach out to patients and healthcare information seekers in the local community. Using social media resources, these medical professionals network with peers, educate the community about health issues and learn about the latest development in medicine.

Social media are becoming very popular and are widely used in Italy. For these reasons private organizations, such as companies and brands, and public institutions such as municipalities, universities and governmental agencies have begun to inhabit the social web by opening official accounts, pages or channels to interact and dialogue with customers and citizens Comunello, ; Lovari et al. It is interesting to observe the organizational decision to open an official social media presence on popular platforms, whereby the owner directly manages content and relationships with a digital audience, composed of citizens, patients, associations, and media. For this reason it is important to focus on the identifiable characteristics of the Italian healthcare framework and its organization at the national and regional levels. Add to Cart.

The use and effect of social media in health communication about common head lice

Social media are becoming very popular and are widely used in Italy. For these reasons private organizations, such as companies and brands, and public institutions such as municipalities, universities and governmental agencies have begun to inhabit the social web by opening official accounts, pages or channels to interact and dialogue with customers and citizens Comunello, ; Lovari et al. It is interesting to observe the organizational decision to open an official social media presence on popular platforms, whereby the owner directly manages content and relationships with a digital audience, composed of citizens, patients, associations, and media.

For this reason it is important to focus on the identifiable characteristics of the Italian healthcare framework and its organization at the national and regional levels. Add to Cart. Instant access upon order completion. Free Content. More Information. Cioni, E. In Househ, M. IGI Global. Cioni, Elisabetta, and Alessandro Lovari. Available In. DOI: Current Special Offers. No Current Special Offers. Abstract The aim of this chapter is to highlight the current issues and the challenging process of the adoption of social media by Italian local health authorities ASL.

After a literature review of the role of social media for health organizations, the authors focus their attention on how social network sites are modifying health communication and relations with citizens in Italy.

They conduct an exploratory study articulated in three stages: after mapping the presence of local health authorities on the most popular social media platforms Facebook, Twitter, YouTube , they carry out a content analysis to describe the prevalent kinds of messages published in the official Facebook timelines; in the third phase, using several interviews with healthcare directors and communications managers, the authors investigate implementation issues, managerial implications, and constraints that influence proper use of these participative platforms by Italian public health organizations.

Limitations and further steps of the research are discussed. Chapter Preview.

How Health Communicators Use Social Media in Interactive Marketing

The use of social media tools is a powerful channel to reach target audiences with strategic, effective and user-centric health interventions. To assist in the planning, development and implementation of social media activities, the following guidelines have been developed to provide critical information on lessons learned, best practices, clearance information and security requirements. Although these guidelines have been developed for the use of these channels at the Centers for Disease Control and Prevention CDC , they may be useful materials for other federal, state and local agencies as well as private organizations to reference when developing social media tools. HTML Version. Skip directly to site content Skip directly to page options Skip directly to A-Z link.


PDF | Advancements in digital media and communications technology have generated considerable optimism on the role of social media in.


CDC Social Media Tools, Guidelines & Best Practices

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Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Uittenhout Published Medicine. Objective: Technological developments in the field of internet impacts the large group of people that uses this media source to obtain health information. Social media is such a new development and drastically changes websites from a static source to a many-to-many communication channel.

Published on Authors of this article:. Background: Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. Objective: The aim of this study was to test the feasibility of designing, implementing, and evaluating a social media—enabled intervention for skin cancer prevention.

Integrative use of Social Media in Health Communication

Many social media tools are available for health care professionals HCPs , including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments. The term generally refers to Internet-based tools that allow individuals and communities to gather and communicate; to share information, ideas, personal messages, images, and other content; and, in some cases, to collaborate with other users in real time. Social media sites provide a variety of features that serve different purposes for the individual user. Participation in social media by the general public has increased sharply over the past nine years.

Health communication, as defined by The Community Guide , is:. Health communication includes verbal and written strategies to influence and empower individuals, populations, and communities to make healthier choices. Health communication often integrates components of multiple theories and models to promote positive changes in attitudes and behaviors. Health communication is related to social marketing, which involves the development of activities and interventions designed to positively change behaviors.


PDF | With the advent of internet, a new platform of Information Communication and Technology in health is becoming a popular trend to satisfy.


Social Media and Health Care Professionals: Benefits, Risks, and Best Practices

Not a MyNAP member yet? Register for a free account to start saving and receiving special member only perks. As digital media transform the landscape for health communication, public health professionals are seeking new and more effective ways to engage audiences. During the second panel, two digital media experts described a variety of health communication projects in digital space and identified a number of strategies for success. Carlos Roig, executive vice president for media content strategy for Home Front DC, discussed the predominance of digital communication in the 21st-century media environment, and he reviewed factors to consider when planning digital communication initiatives.

Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages