Hall High And Low Context Cultures Pdf

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In anthropology , high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The continuum pictures how people communicate with others through their range of communication abilities: utilizing gestures , relations, body language , verbal messages, or non-verbal messages. However, the concept may also apply to corporations , professions and other cultural groups , as well as to settings such as online and offline communication.

High-context and low-context cultures

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Yama and N. Yama , N. Inference and culture : The distinction between low context culture and high context culture as a possible explanation for cultural differences in cognition Hiroshi Yama yama.

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In anthropology , high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The continuum pictures how people communicate with others through their range of communication abilities: utilizing gestures , relations, body language , verbal messages, or non-verbal messages. However, the concept may also apply to corporations , professions and other cultural groups , as well as to settings such as online and offline communication. These concepts were first introduced by the anthropologist Edward T. Hall in his book The Silent Language. Cultures and communication in which the context of the message is of great importance to structuring actions are referred to as high context.

How people communicate with one another varies wildly from culture to culture. In our fully globalized times, it is more important than ever to understand these differences and where they come from. In , Hall proposed that cultures can be divided into two categories—high context and low context. The concept has been a popular frame of reference since its introduction 40 years ago, and is used as a training tool to this day. The differentiation between high and low context cultures is meant to highlight differences in verbal and nonverbal communication. High-context cultures will use communication that focuses on underlying context, meaning, and tone in the message, and not just the words themselves. In the most extreme cases, leaving any sort of wiggle room for interpretation can be disastrous.

The International Committee of the Red Cross ICRC attempts constantly to motivate its audience through social media to adopt humanitarian attitudes and behaviors. Owing to its multicultural audience, the results of this communicative attempt varies from region to region. In this context, in order to optimize the humanitarian communication outcome, it is of high importance to investigate the mediating role of culture. Since messages targeted at diverse audiences across the globe would have dissimilar impacts and are perceived differently, the international organizations are to adapt their messages to various cultural contexts rather than standardizing them Hornikx and O'Keefe : 41; La Ferle et al. Considered as one of the biggest sellers of humanitarian notions Slim : 12 , the International Committee of the Red Cross ICRC deals also with various beneficiaries and needs to take into account the cultural elements in the daily communication with its multicultural audience. That is, people from a low-context culture LCC are expected to have more difficulties in comprehending complex messages in comparison to those from a high-context culture HCC Hornikx and Le Pair : 1. One of the main objectives of the ICRC is promoting humanitarian behaviors through persuasive communication and engaging the stakeholders Daccord

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The study of cross-cultural analysis incorporates the fields of anthropology, sociology, psychology, and communication. Within cross-cultural analysis, two names dominate our understanding of culture—Geert Hofstede and Edward T. Although new ideas are continually presented, Hofstede remains the leading thinker on how we see cultures.

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3 Response
  1. Sioselffighsi

    Here is another concept that will help you pull together a lot of the material you have read so far about culture.

  2. Melisa G.

    The general terms "high context" and "low context" popularized by Edward Hall are used to describe broad-brush cultural differences between societies.

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